Seven ways to reinvent business for the age of capability
It is time to break out of the old mould. The current economic crisis has shown quite clearly enough, that the old practices of running businesses since the Second World War cannot be sustained. Companies, including world-class multinationals, are not destroyed by competition. In a sense, they self-...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/377 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1376&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | It is time to break out of the old mould. The current economic crisis has shown quite clearly enough, that the old practices of running businesses since the Second World War cannot be sustained. Companies, including world-class multinationals, are not destroyed by competition. In a sense, they self-destruct when they are too slow in adapting to shifting operating environments. For business leaders, they are getting a wake up call. Jagdish Sheth, marketing professor from Emory University, suggests how companies can reinvent the way they do business. |
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