The growing giant: How Samsung Electronics got its appetite

Samsung Electronics, one of the biggest brands in consumer electronics today, was once seen as a low-quality producer of knock-offs. Yet, under the controversial leadership of its founding Lee family and plenty of nudging from a helpful South Korean government, the company has defied conventional gr...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/379
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1378&context=ksmu
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Institution: Singapore Management University
Language: English