The importance of being earnest… in cyberspace
Community websites are increasingly viewed as treasure troves of opinions, from restaurant service to hotel accommodations, from mobile phone reviews to reliability ratings of an online auctioneer. An underlying factor behind the success of such websites is the implicit trust between users – to offe...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/401 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1400&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |