Why Software Business Models of the Future Probably Won't Come in a Box

Microsoft's Vista operating system should give the company a revenue stream that will run for years, but experts at Wharton say the January 30 launch of the consumer versions of Microsoft's flagship software may be among the last of its kind -- a product sold for a flat fee in a shrink-wra...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/404
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1403&context=ksmu
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Institution: Singapore Management University
Language: English