Generation "P": Philippines' millennial impact entrepreneurs

• Main Authors: Tuliao, Jinky, Bin, Zen, Zerrudo, Vivienne
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Small businesses; millennials; Philippines; small and medium exterprises; Asian Studies; Civic and Community Engagement; Entrepreneurial and Small Business Operations; Social Psychology and Interaction; Sociology of Culture
• Online Access: https://ink.library.smu.edu.sg/lien_research/144; https://ink.library.smu.edu.sg/context/lien_research/article/1145/viewcontent/PH.pdf
• Institution: Singapore Management University

"Millennials"—broadly defined as those born between 1980 and 2000— are a dynamic driving force behind any country’s economic progress, but particularly so in the Philippines. Making up about 50 per cent of the national population, Philippine millennials are mainly employed in micro, small and medium enterprises (MSMEs), which in turn account for over 99 per cent of all local businesses.