Cultural Values and Behavior: Chineseness within Geographic Boundaries

• Main Authors: Ellis, Seth, McCullough, James, Wallendorf, Melanie, TAN, Chin Tiong
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 1985
• 主題: Marketing; Race and Ethnicity
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/196; https://acrwebsite.org/volumes/6371/volumes/v12/NA-12
• 機構: Singapore Management University

This exploratory study suggests that traits associated with the ethnic identity of one culture may be exhibited by a substantial portion of the population of another culture. The trait of Chineseness was measured in an American sample and it is demonstrated that this trait and certain associated beh...