Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand

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Main Authors: Tansuhaj, P, McCullough, J. M., TAN, Chin Tiong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1989
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/271
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.lkcsb_research-12702010-09-23T06:24:04Z Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand Tansuhaj, P McCullough, J. M. TAN, Chin Tiong 1989-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/271 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
Tansuhaj, P
McCullough, J. M.
TAN, Chin Tiong
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
format text
author Tansuhaj, P
McCullough, J. M.
TAN, Chin Tiong
author_facet Tansuhaj, P
McCullough, J. M.
TAN, Chin Tiong
author_sort Tansuhaj, P
title Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
title_short Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
title_full Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
title_fullStr Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
title_full_unstemmed Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
title_sort improving consumer satisfaction through internal marketing : the experience of retail banking in singapore and thailand
publisher Institutional Knowledge at Singapore Management University
publishDate 1989
url https://ink.library.smu.edu.sg/lkcsb_research/271
_version_ 1770569517397704704