Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand
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Institutional Knowledge at Singapore Management University
1989
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sg-smu-ink.lkcsb_research-12702010-09-23T06:24:04Z Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand Tansuhaj, P McCullough, J. M. TAN, Chin Tiong 1989-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/271 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Business Tansuhaj, P McCullough, J. M. TAN, Chin Tiong Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand |
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text |
author |
Tansuhaj, P McCullough, J. M. TAN, Chin Tiong |
author_facet |
Tansuhaj, P McCullough, J. M. TAN, Chin Tiong |
author_sort |
Tansuhaj, P |
title |
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand |
title_short |
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand |
title_full |
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand |
title_fullStr |
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand |
title_full_unstemmed |
Improving Consumer Satisfaction through Internal Marketing : The Experience of Retail Banking in Singapore and Thailand |
title_sort |
improving consumer satisfaction through internal marketing : the experience of retail banking in singapore and thailand |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
1989 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/271 |
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1770569517397704704 |