Beyond Marketing Orientation: A Human Resource Driven Marketing

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Bibliographic Details
Main Author:	TAN, Chin Tiong
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 1992
Subjects:	Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/305
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-1304
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-13042010-09-23T06:24:04Z Beyond Marketing Orientation: A Human Resource Driven Marketing TAN, Chin Tiong 1992-11-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/305 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Marketing
spellingShingle	Marketing TAN, Chin Tiong Beyond Marketing Orientation: A Human Resource Driven Marketing
format	text
author	TAN, Chin Tiong
author_facet	TAN, Chin Tiong
author_sort	TAN, Chin Tiong
title	Beyond Marketing Orientation: A Human Resource Driven Marketing
title_short	Beyond Marketing Orientation: A Human Resource Driven Marketing
title_full	Beyond Marketing Orientation: A Human Resource Driven Marketing
title_fullStr	Beyond Marketing Orientation: A Human Resource Driven Marketing
title_full_unstemmed	Beyond Marketing Orientation: A Human Resource Driven Marketing
title_sort	beyond marketing orientation: a human resource driven marketing
publisher	Institutional Knowledge at Singapore Management University
publishDate	1992
url	https://ink.library.smu.edu.sg/lkcsb_research/305
_version_	1770569530717765632

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