Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1998
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/352 |
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sg-smu-ink.lkcsb_research-13512010-09-23T06:24:04Z Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries TAN, Benjamin L. B. TAN, Wee Liang 1998-07-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/352 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business TAN, Benjamin L. B. TAN, Wee Liang Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries |
| format |
text |
| author |
TAN, Benjamin L. B. TAN, Wee Liang |
| author_facet |
TAN, Benjamin L. B. TAN, Wee Liang |
| author_sort |
TAN, Benjamin L. B. |
| title |
Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries |
| title_short |
Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries |
| title_full |
Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries |
| title_fullStr |
Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries |
| title_full_unstemmed |
Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries |
| title_sort |
firms marketing mix effectiveness and modes of entry in the host countries |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1998 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/352 |
| _version_ |
1770569542863421440 |