Customer Perception and Competitive Quality Strategy
The objective of this paper is to determine the optimum level of quality a firm should choose in a product/service, given the customers' perceptions of quality and the reference standard in a competitive market. Our work on this quality selection problem differs from those of past researchers i...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1993
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1102 |
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| Institution: | Singapore Management University |
| Language: | English |