Consumer Decision Making and Aging: Current Knowledge and Future Directions
We review existing knowledge about older consumers and decision making. We develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and ex...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1288 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2287/viewcontent/auto_convert.pdf |
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| Institution: | Singapore Management University |
| Language: | English |