Rational Strategic Reasoning: An Unnatural Act?

We review recent literature on competitive reactions and strategic thinking and offer several observations. Evidence is mounting that strategic thinking is an unnatural act, made difficult by natural individual biases and organizational roadblocks. In addition, it is possible that uncertainty about...

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Main Authors: MONTGOMERY, David B., Urbany, Joel E.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1620
https://doi.org/10.1023/a:1008024306716
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-26192010-09-23T06:24:04Z Rational Strategic Reasoning: An Unnatural Act? MONTGOMERY, David B. Urbany, Joel E. We review recent literature on competitive reactions and strategic thinking and offer several observations. Evidence is mounting that strategic thinking is an unnatural act, made difficult by natural individual biases and organizational roadblocks. In addition, it is possible that uncertainty about competitive behavior is caused by and contributes to informal and incomplete competitive intelligence. We propose a simple model which suggests a potential path dependency in a firm's intelligence gathering, driven by the inertia of its past decision-making. Such a path dependency can be broken, however, as evidenced by several examples of firms who have overcome barriers to strategic thinking in creative ways. Paradoxically, though, there are circumstances in which competition is overemphasized in decision-making. Research priorities are discussed. 1998-08-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1620 info:doi/10.1023/a:1008024306716 https://doi.org/10.1023/a:1008024306716 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
MONTGOMERY, David B.
Urbany, Joel E.
Rational Strategic Reasoning: An Unnatural Act?
description We review recent literature on competitive reactions and strategic thinking and offer several observations. Evidence is mounting that strategic thinking is an unnatural act, made difficult by natural individual biases and organizational roadblocks. In addition, it is possible that uncertainty about competitive behavior is caused by and contributes to informal and incomplete competitive intelligence. We propose a simple model which suggests a potential path dependency in a firm's intelligence gathering, driven by the inertia of its past decision-making. Such a path dependency can be broken, however, as evidenced by several examples of firms who have overcome barriers to strategic thinking in creative ways. Paradoxically, though, there are circumstances in which competition is overemphasized in decision-making. Research priorities are discussed.
format text
author MONTGOMERY, David B.
Urbany, Joel E.
author_facet MONTGOMERY, David B.
Urbany, Joel E.
author_sort MONTGOMERY, David B.
title Rational Strategic Reasoning: An Unnatural Act?
title_short Rational Strategic Reasoning: An Unnatural Act?
title_full Rational Strategic Reasoning: An Unnatural Act?
title_fullStr Rational Strategic Reasoning: An Unnatural Act?
title_full_unstemmed Rational Strategic Reasoning: An Unnatural Act?
title_sort rational strategic reasoning: an unnatural act?
publisher Institutional Knowledge at Singapore Management University
publishDate 1998
url https://ink.library.smu.edu.sg/lkcsb_research/1620
https://doi.org/10.1023/a:1008024306716
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