Consumer Response to a Legitimated Brand Appeal
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1968
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1632 |
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sg-smu-ink.lkcsb_research-26312010-09-23T06:24:04Z Consumer Response to a Legitimated Brand Appeal MONTGOMERY, David B. Armstrong, J.S. 1968-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1632 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business MONTGOMERY, David B. Armstrong, J.S. Consumer Response to a Legitimated Brand Appeal |
| format |
text |
| author |
MONTGOMERY, David B. Armstrong, J.S. |
| author_facet |
MONTGOMERY, David B. Armstrong, J.S. |
| author_sort |
MONTGOMERY, David B. |
| title |
Consumer Response to a Legitimated Brand Appeal |
| title_short |
Consumer Response to a Legitimated Brand Appeal |
| title_full |
Consumer Response to a Legitimated Brand Appeal |
| title_fullStr |
Consumer Response to a Legitimated Brand Appeal |
| title_full_unstemmed |
Consumer Response to a Legitimated Brand Appeal |
| title_sort |
consumer response to a legitimated brand appeal |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1968 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1632 |
| _version_ |
1770569969881317376 |