Developing a Balanced Marketing Information System

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Bibliographic Details
Main Author: MONTGOMERY, David B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1976
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1644
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Institution: Singapore Management University
Language: English
id sg-smu-ink.lkcsb_research-2643
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spelling sg-smu-ink.lkcsb_research-26432010-09-23T06:24:04Z Developing a Balanced Marketing Information System MONTGOMERY, David B. 1976-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1644 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
MONTGOMERY, David B.
Developing a Balanced Marketing Information System
format text
author MONTGOMERY, David B.
author_facet MONTGOMERY, David B.
author_sort MONTGOMERY, David B.
title Developing a Balanced Marketing Information System
title_short Developing a Balanced Marketing Information System
title_full Developing a Balanced Marketing Information System
title_fullStr Developing a Balanced Marketing Information System
title_full_unstemmed Developing a Balanced Marketing Information System
title_sort developing a balanced marketing information system
publisher Institutional Knowledge at Singapore Management University
publishDate 1976
url https://ink.library.smu.edu.sg/lkcsb_research/1644
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