Trade Reaction to Manufacturer Promotions: A Preliminary Report

Saved in:
Bibliographic Details
Main Author: MONTGOMERY, David B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1983
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1680
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English