Market Entry and Survival for De Novo Industry Entrants: An Integrated Analysis
This paper attempts to bridge the prescriptive discrepancies between the traditions of industrial organizations and institutional theories on nascent, de novo industry entrants through an integrated analysis covering management experience, strategic orientation and market entry decisions. We rely on...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1825 |
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| Institution: | Singapore Management University |
| Language: | English |