Attitudes and the risk-return paradox: Prospect theory explanations
This study attempted to explain Bowman's risk-return paradox in terms of recent research in behavioral decision theory and prospect theory. The research emphasized the role of reference, or target, return levels in analyzing risky choices. For returns below target, a large majority of individua...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1988
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1862 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2861/viewcontent/256499.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
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