An Exploratory Study of Divided Pricing Effects on Financial Service Quality Expectations

• Main Authors: Estelami, Hooman, DE MAEYER, Peter
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: pricing; financial service; firm reputation; Finance and Financial Management; Marketing; Portfolio and Security Analysis
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1906; https://doi.org/10.1057/fsm.2010.4
• Institution: Singapore Management University

Financial services are often provided to consumers over an extended period of time. In pricing these services, financial services marketers have the ability to charge lump-sum amounts in advance, of the time period during which the service will be provided, or to divide their prices into a sequence...