Challenges to Academic Marketing: Toward the Next Decade
At the turn of the century and millennium, the Marketing Science Institute and the American Marketing Association undertook in a conference and a special issue of the Journal of Marketing to examine what were seen as fundamental issues and directions for marketing in the dawning millennium. A series...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1919 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2918/viewcontent/0104paper.pdf |
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| Institution: | Singapore Management University |
| Language: | English |