Involvement and Advertisement Size Effects on Information Processing

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Main Author: HAN, Jin K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1992
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2023
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Institution: Singapore Management University
Language: English
id sg-smu-ink.lkcsb_research-3022
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spelling sg-smu-ink.lkcsb_research-30222010-09-23T12:30:04Z Involvement and Advertisement Size Effects on Information Processing HAN, Jin K. 1992-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2023 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
HAN, Jin K.
Involvement and Advertisement Size Effects on Information Processing
format text
author HAN, Jin K.
author_facet HAN, Jin K.
author_sort HAN, Jin K.
title Involvement and Advertisement Size Effects on Information Processing
title_short Involvement and Advertisement Size Effects on Information Processing
title_full Involvement and Advertisement Size Effects on Information Processing
title_fullStr Involvement and Advertisement Size Effects on Information Processing
title_full_unstemmed Involvement and Advertisement Size Effects on Information Processing
title_sort involvement and advertisement size effects on information processing
publisher Institutional Knowledge at Singapore Management University
publishDate 1992
url https://ink.library.smu.edu.sg/lkcsb_research/2023
_version_ 1770570108223094784