Involvement and Advertisement Size Effects on Information Processing
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اللغة: | English |
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Institutional Knowledge at Singapore Management University
1992
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الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/2023 |
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sg-smu-ink.lkcsb_research-30222010-09-23T12:30:04Z Involvement and Advertisement Size Effects on Information Processing HAN, Jin K. 1992-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2023 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
institution |
Singapore Management University |
building |
SMU Libraries |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
SMU Libraries |
collection |
InK@SMU |
language |
English |
topic |
Business |
spellingShingle |
Business HAN, Jin K. Involvement and Advertisement Size Effects on Information Processing |
format |
text |
author |
HAN, Jin K. |
author_facet |
HAN, Jin K. |
author_sort |
HAN, Jin K. |
title |
Involvement and Advertisement Size Effects on Information Processing |
title_short |
Involvement and Advertisement Size Effects on Information Processing |
title_full |
Involvement and Advertisement Size Effects on Information Processing |
title_fullStr |
Involvement and Advertisement Size Effects on Information Processing |
title_full_unstemmed |
Involvement and Advertisement Size Effects on Information Processing |
title_sort |
involvement and advertisement size effects on information processing |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
1992 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/2023 |
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1770570108223094784 |