Integrating Product Platform Development with Supply Chain Configuration in a Global Environment

In this research, we have investigated the interaction between product platform development and supply chain configuration in a global environment. A comprehensive decision support model has been developed to simultaneously determine product strategy and supply chain configuration. By Products we re...

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Bibliographic Details
Main Authors: Ghosh, Soumen, Murthy, Nagesh, Park, Byung Joon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2004
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2087
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3086/viewcontent/1104paper.pdf
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Institution: Singapore Management University
Language: English