Transforming Language into Business Influence: A Tutorial in Persuasion
Do the choices that you make in the expression, content, and placement of ideas persuade others effectively in writing? Persuasion research has in fact demonstrated that thoughtfully selected influence strategies can result in potent language choices that convince others powerfully. This article off...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2004
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2155 https://www.thecasecentre.org/educators/products/view?id=20690 |
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| Institution: | Singapore Management University |
| Language: | English |