Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?

Evidence suggests that architects as a group cannot predict the public's aesthetic evaluations of architecture. In this study, practicing architects predicted laypersons' responses to large contemporary building, and again these predictions were poorly correlated with ratings by laypersons...

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Main Authors: BROWN, Graham, Gifford, Robert
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2001
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2437
https://doi.org/10.1006/jevp.2000.0176
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spelling sg-smu-ink.lkcsb_research-34362016-02-12T06:19:14Z Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties? BROWN, Graham Gifford, Robert Evidence suggests that architects as a group cannot predict the public's aesthetic evaluations of architecture. In this study, practicing architects predicted laypersons' responses to large contemporary building, and again these predictions were poorly correlated with ratings by laypersons, although some architects' predictions were better than others, and architects were able to predict accurately that lay ratings in general would be more favourable than their own. To understand why most architects are unable to predict reactions to particular buildings, the architects' predictions were analysed in relation to their own and lay ratings of the buildings' conceptual properties. The results suggest that architects are unable to exchange their own criteria for conceptual properties for those of laypersons when they predict public evaluations, which leads to self-anchored, inaccurate predictions. This was supported by showing that the best-predicting architects related their evaluations to buildings' conceptual properties in a manner similar to that of the laypersons. Implications for design are suggested. 2001-03-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2437 info:doi/10.1006/jevp.2000.0176 https://doi.org/10.1006/jevp.2000.0176 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
BROWN, Graham
Gifford, Robert
Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?
description Evidence suggests that architects as a group cannot predict the public's aesthetic evaluations of architecture. In this study, practicing architects predicted laypersons' responses to large contemporary building, and again these predictions were poorly correlated with ratings by laypersons, although some architects' predictions were better than others, and architects were able to predict accurately that lay ratings in general would be more favourable than their own. To understand why most architects are unable to predict reactions to particular buildings, the architects' predictions were analysed in relation to their own and lay ratings of the buildings' conceptual properties. The results suggest that architects are unable to exchange their own criteria for conceptual properties for those of laypersons when they predict public evaluations, which leads to self-anchored, inaccurate predictions. This was supported by showing that the best-predicting architects related their evaluations to buildings' conceptual properties in a manner similar to that of the laypersons. Implications for design are suggested.
format text
author BROWN, Graham
Gifford, Robert
author_facet BROWN, Graham
Gifford, Robert
author_sort BROWN, Graham
title Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?
title_short Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?
title_full Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?
title_fullStr Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?
title_full_unstemmed Architects Predict Lay Evaluations of Large Contemporary Buildings: Whose Conceptual Properties?
title_sort architects predict lay evaluations of large contemporary buildings: whose conceptual properties?
publisher Institutional Knowledge at Singapore Management University
publishDate 2001
url https://ink.library.smu.edu.sg/lkcsb_research/2437
https://doi.org/10.1006/jevp.2000.0176
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