Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success
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Institutional Knowledge at Singapore Management University
2005
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2509 https://www.worldcat.org/oclc/60512788 |
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sg-smu-ink.lkcsb_research-35082010-09-24T04:18:03Z Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success Davis, John 2005-09-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2509 https://www.worldcat.org/oclc/60512788 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Davis, John Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success |
| format |
text |
| author |
Davis, John |
| author_facet |
Davis, John |
| author_sort |
Davis, John |
| title |
Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success |
| title_short |
Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success |
| title_full |
Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success |
| title_fullStr |
Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success |
| title_full_unstemmed |
Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success |
| title_sort |
magic numbers for consumer marketing : key measures to evaluate marketing success |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2005 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/2509 https://www.worldcat.org/oclc/60512788 |
| _version_ |
1770570304541687808 |