A Vertical View of Marketing Networks: A New Entrants Approach

Saved in:
Bibliographic Details
Main Authors: ZERRILLO, Philip Charles, Raina, Ravi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2953
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.lkcsb_research-3952
record_format dspace
spelling sg-smu-ink.lkcsb_research-39522010-11-01T04:06:03Z A Vertical View of Marketing Networks: A New Entrants Approach ZERRILLO, Philip Charles Raina, Ravi 1996-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/2953 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
spellingShingle Marketing
ZERRILLO, Philip Charles
Raina, Ravi
A Vertical View of Marketing Networks: A New Entrants Approach
format text
author ZERRILLO, Philip Charles
Raina, Ravi
author_facet ZERRILLO, Philip Charles
Raina, Ravi
author_sort ZERRILLO, Philip Charles
title A Vertical View of Marketing Networks: A New Entrants Approach
title_short A Vertical View of Marketing Networks: A New Entrants Approach
title_full A Vertical View of Marketing Networks: A New Entrants Approach
title_fullStr A Vertical View of Marketing Networks: A New Entrants Approach
title_full_unstemmed A Vertical View of Marketing Networks: A New Entrants Approach
title_sort vertical view of marketing networks: a new entrants approach
publisher Institutional Knowledge at Singapore Management University
publishDate 1996
url https://ink.library.smu.edu.sg/lkcsb_research/2953
_version_ 1770570647589617664