MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries

• Main Author: REDDY, Srinivas K.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: India; female executive; nutrition; Britannia Industries; market intelligence; innovation; interview; Asian Studies; International Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2981; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3980/viewcontent/Reddygfkmir_2014_0064.pdf
• Institution: Singapore Management University

Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America remain moderate, many Asian countries are booming despite last year´s economic downturn. This is reason enough for MIR to take a closer look...