Art for reward's sake: Visual art recruits the ventral striatum

A recent study showed that people evaluate products more positively when they are physically associated with art images than similar non-art images. Neuroimaging studies of visual art have investigated artistic style and esthetic preference but not brain responses attributable specifically to the ar...

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Main Authors: Lacey, Simon, Hagvedt, Henrik, Patrick, Vanessa, Anderson, Amy, Stilla, Randall, Deshpande, Gopikrishna, Xioping, Hu, Sato, Joao, REDDY, Srinivas K., Sathian, Krish
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3072
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4071/viewcontent/Art_for_reward_s_sake.pdf
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Institution: Singapore Management University
Language: English