On the value relevance of retailer advertising spending and same-store sales growth

• المؤلفون الرئيسيون: TULI, Kapil R., MUKHERJEE, Anirban, Dekimpe, Marnik
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2012
• الموضوعات: Value relevance; Advertising spending; COMPS; Same store sales growth; Earnings; Leverage; Firm value; Advertising and Promotion Management; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3485; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4484/viewcontent/On_the_value_relevance_of_retailer_advertising.pdf
• المؤسسة: Singapore Management University

In response to recent calls to study factors that determine a retailer's stock price, this study draws on signaling theory to examine the impact of two key marketing metrics that are widely disclosed by retailers to investors, advertising spending and growth in same-store sales (COMPS), and hig...