On the value relevance of retailer advertising spending and same-store sales growth
In response to recent calls to study factors that determine a retailer's stock price, this study draws on signaling theory to examine the impact of two key marketing metrics that are widely disclosed by retailers to investors, advertising spending and growth in same-store sales (COMPS), and hig...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3485 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4484/viewcontent/On_the_value_relevance_of_retailer_advertising.pdf |
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| Institution: | Singapore Management University |
| Language: | English |