Divided We Stand: Defying Hegemony in Global Public Relations and Practice?

• Main Authors: HALFF, Gregor, GREGORY, Anne
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Complexity; Hegemony; Globalization; Excellence; UK; Singapore; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3514; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4513/viewcontent/DividedWeStand__DefyingHegemonyGlobalPR_2013.pdf
• Institution: Singapore Management University

The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While reco...