Divided We Stand: Defying Hegemony in Global Public Relations and Practice?

• المؤلفون الرئيسيون: HALFF, Gregor, GREGORY, Anne
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Complexity; Hegemony; Globalization; Excellence; UK; Singapore; Business and Corporate Communications
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3514; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4513/viewcontent/DividedWeStand__DefyingHegemonyGlobalPR_2013.pdf

The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a, is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While reco...