Calibrating MBA Job Preferences for the 21st Century

Calibrating MBA Job Preferences for the 21st Century

Our research studies what MBAs in the 21st century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint analysis to calibrate the relative importance of a variety of job factors found in previous research in disparate fields (management, applie...

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Bibliographic Details
Main Authors: MONTGOMERY, David B., Ramus, Catherine A.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
job hunting
master of business administration degree
job applications
business education
conjoint analysis
marketing
management
Business
Higher Education
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3554
https://doi.org/10.5465/AMLE.2011.59513270
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Institution: Singapore Management University
Language: English
Description
Summary:Our research studies what MBAs in the 21st century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint analysis to calibrate the relative importance of a variety of job factors found in previous research in disparate fields (management, applied psychology, corporate social performance, ethics, and marketing). Our results show the relative importance of organizational reputation related to caring for employees, ethical products/practices, and social and environmental responsibility, compared to factors such as financial package, job challenge, etc., to a sample of 759 MBAs graduating from 11 business schools–8 in North America and 3 in Europe.

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