Developing Theories of Strategy Using Dominance Criteria

This article identifies key features of the strategy concept as a basis for reviewing existing theories of strategy. It also provides an agenda for future research. the article argues that there is a decision hierarchy in a firm, and defines strategy as the highest-level decision in the hierarchy. C...

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Main Authors: M.J, TANG, Thomas, Howard
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Language:English
Published: Institutional Knowledge at Singapore Management University 1994
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3917
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spelling sg-smu-ink.lkcsb_research-49162014-08-01T01:36:20Z Developing Theories of Strategy Using Dominance Criteria M.J, TANG Thomas, Howard This article identifies key features of the strategy concept as a basis for reviewing existing theories of strategy. It also provides an agenda for future research. the article argues that there is a decision hierarchy in a firm, and defines strategy as the highest-level decision in the hierarchy. Consequently, strategy has to exhibit what may be called three features of dominance: vertical dominance, horizontal dominance, and dynamic dominance. A vertically dominant strategy is one that determines, directly or indirectly, other decisions of a firm. A horizontally dominant strategy seeks to optimize the value of the firm according to some criteria. Dynamic dominance implies that strategy should affect the subsequent decisions of a firm over a relevant period of time. With few exceptions, existing theories of strategy are issue-oriented and focus largely on horizontal dominance. More research should, therefore, be directed towards vertical and dynamic dominance criteria. If a comprehensive theory of strategy which satisfies the three dominance features cannot be developed, it is suggested that development should be directed towards integrating behavioural and economic approaches. 1994-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3917 info:doi/10.1111/j.1467-6486.1994.tb00772.x Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business Administration, Management, and Operations
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business Administration, Management, and Operations
spellingShingle Business Administration, Management, and Operations
M.J, TANG
Thomas, Howard
Developing Theories of Strategy Using Dominance Criteria
description This article identifies key features of the strategy concept as a basis for reviewing existing theories of strategy. It also provides an agenda for future research. the article argues that there is a decision hierarchy in a firm, and defines strategy as the highest-level decision in the hierarchy. Consequently, strategy has to exhibit what may be called three features of dominance: vertical dominance, horizontal dominance, and dynamic dominance. A vertically dominant strategy is one that determines, directly or indirectly, other decisions of a firm. A horizontally dominant strategy seeks to optimize the value of the firm according to some criteria. Dynamic dominance implies that strategy should affect the subsequent decisions of a firm over a relevant period of time. With few exceptions, existing theories of strategy are issue-oriented and focus largely on horizontal dominance. More research should, therefore, be directed towards vertical and dynamic dominance criteria. If a comprehensive theory of strategy which satisfies the three dominance features cannot be developed, it is suggested that development should be directed towards integrating behavioural and economic approaches.
format text
author M.J, TANG
Thomas, Howard
author_facet M.J, TANG
Thomas, Howard
author_sort M.J, TANG
title Developing Theories of Strategy Using Dominance Criteria
title_short Developing Theories of Strategy Using Dominance Criteria
title_full Developing Theories of Strategy Using Dominance Criteria
title_fullStr Developing Theories of Strategy Using Dominance Criteria
title_full_unstemmed Developing Theories of Strategy Using Dominance Criteria
title_sort developing theories of strategy using dominance criteria
publisher Institutional Knowledge at Singapore Management University
publishDate 1994
url https://ink.library.smu.edu.sg/lkcsb_research/3917
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