Multi-Attributed Decision Analysis Models and Strategic Marketing
Saved in:
Main Authors: | Thomas, Howard, Lock, A.R. |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1985
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4085 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
An Appraisal of Multi-Attribute Utility Models in Marketing
by: LOCK, Andrew R., et al.
Published: (1979) -
Linear Models as Aids in Strategic Decision Making
by: Thomas, Howard
Published: (1987) -
Strategic Risk Analysis: Decision Aid in Strategic Management
by: Thomas, Howard, et al.
Published: (1984) -
Decision Analysis and Strategic Policy Formulation
by: Bunn, D., et al.
Published: (1977) -
Understanding Strategic Decision Processes in SOE's
by: Thomas, Howard, et al.
Published: (1986)