The Impact of Culture on Creativity: How Cultural Tightness and Cultural Distance Affect Global Innovation Crowdsourcing Work

• Main Authors: CHUA, Roy Y. J., ROTH, Yannig, LEMOINE, Jean-François
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: cultural tightness; cultural distance; creativity; globalization; social norms; crowdsourcing; Business; Organizational Behavior and Theory; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4608; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5607/viewcontent/ImpactofCultureonCreativity_CulturalTightness__2_.pdf
• Institution: Singapore Management University

This paper advances a new theoretical model to understand the effect of culture on creativity in a global context. We theorize that creativity engagement and success depend on the cultural tightness—the extent to which a country is characterized by strong social norms and low tolerance for deviant b...