Reconceptualizing corporate social responsibility (CSR) as corporate public responsibility (CPR)

• Main Authors: Soojin KIM, TAM, Laishan, KIM, Jeong-Nam
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4772
• Institution: Singapore Management University

Although CSR scholarship spans a variety of disciplines and professional fields, the variety of CSR definitions and approaches presented in existing literature causes confusion. The “social” aspect in CSR is too vague and broad that there is a lack of specific direction as to whom the corporation is...