Of accessibility and applicability: How heat-related primes affect belief in “global warming” and “climate change”

• Main Authors: SCHULDT, Jonathon P., Sungjong ROH
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Climate Change; Priming; Framing Effects; Situated Cognition; Motivated Reasoning; Business and Corporate Communications; Environmental Policy; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4849; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5848/viewcontent/of_accessibility.pdf
• Institution: Singapore Management University

Research shows that exposure to heat-related cues (e.g., warm temperatures, “fry” and “boil”) influences the belief that global warming exists and poses a serious threat to humans. Drawing on social-cognitive principles of concept accessibility and applicability, we hypothesized that these effects m...