Where there’s a will: Can highlighting future youth-targeted marketing increase support for soda taxes?

• Main Authors: Sungjong ROH, SCHULDT, Jonathon P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: food marketing; soda tax; childhood obesity; past and future; sugar-sweetened beverages; Business and Corporate Communications; Marketing; Taxation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4852; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5851/viewcontent/where_theres_a_will.pdf
• Institution: Singapore Management University

Objective: Amid concern about high rates of obesity and related diseases, the marketing of nutritionally poor foods to young people by the food industry has come under heavy criticism by public health advocates, who cite decades of youth-targeted marketing in arguing for reforms. In light of recent...