Effectual Entrepreneurship
This book contains: a vivid new way to learn about and to practice entrepreneurship. Practical exercises, questions and activities for each step in your process. Specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies a...
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Main Authors: | , , , , |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2011
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4891 |
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Institution: | Singapore Management University |
Language: | English |
Summary: | This book contains: a vivid new way to learn about and to practice entrepreneurship. Practical exercises, questions and activities for each step in your process. Specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. Applications to social entrepreneurship as well as the creation of opportunities in large enterprises. Data that will challenge assumptions you might have about entrepreneurship. A broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. |
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