An Integration of Perspectives on Aging and Consumer Decision Making

• Main Authors: COLE, Catherine A., LEE, Michelle P., YOON, Carolyn C.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5083
• Institution: Singapore Management University

In this response we integrate the three Comments (Goldberg, forthcoming; Healey & Hasher, forthcoming; Sternthal & Bonezzi, forthcoming) on our original article (Yoon, Cole, & Lee, forthcoming) and suggest both enhancements to our conceptual framework and future research directions. As a group, the responses help guide future research by ably highlighting certain complexities of studying consumer decision making and aging. Acknowledging these complexities and nuances, while encouraging research on the effects of age on consumer decision making, should help spark a new wave of studies in the area.Participating in the Research Dialogue section of JCP has been educational and stimulating. The suggestions and comments from the three groups of commentators were especially intriguing in that they approach consumer decision making and aging from very different angles, thereby adding to the richness of the discussion. In this response, we integrate the three comments and our original article to suggest enhancements to our conceptual framework as well as future research directions.