Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms
Using a national sample of 620 Internet users in the US, this study examined the extent to which social projection, communication exposure, and an interaction between the two, influenced individuals’ perceptions about two subordinate types of social norms surrounding digital piracy: injunctive norms...
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sg-smu-ink.lkcsb_research-61222020-01-15T01:24:52Z Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms CHO, Hichang CHUNG, Siyoung FILIPPOVA, Anna Using a national sample of 620 Internet users in the US, this study examined the extent to which social projection, communication exposure, and an interaction between the two, influenced individuals’ perceptions about two subordinate types of social norms surrounding digital piracy: injunctive norms and descriptive norms. In line with the social projection model, individuals made social estimates about others’ piracy attitudes and behaviors anchoring on their own personal attitudes and behavior. However, frequent communication exposure reduced the degree to which they relied on this egocentric thought process. In addition, the two-way interaction was contingent on another condition (perceiver’s own piracy behavior) indicating that communication exposure had differing implications for pirates and non-pirates. Theoretical and practical implications are discussed. 2015-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5123 info:doi/10.1016/j.chb.2015.02.018 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6122/viewcontent/Perceptions_of_social_norms_surrounding_digital_piracy.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Digital piracy Illegal downloading Descriptive norms Injunctive norms Social projection Social norms perceptions Business and Corporate Communications Communication Technology and New Media Social Influence and Political Communication |
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Digital piracy Illegal downloading Descriptive norms Injunctive norms Social projection Social norms perceptions Business and Corporate Communications Communication Technology and New Media Social Influence and Political Communication CHO, Hichang CHUNG, Siyoung FILIPPOVA, Anna Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms |
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Using a national sample of 620 Internet users in the US, this study examined the extent to which social projection, communication exposure, and an interaction between the two, influenced individuals’ perceptions about two subordinate types of social norms surrounding digital piracy: injunctive norms and descriptive norms. In line with the social projection model, individuals made social estimates about others’ piracy attitudes and behaviors anchoring on their own personal attitudes and behavior. However, frequent communication exposure reduced the degree to which they relied on this egocentric thought process. In addition, the two-way interaction was contingent on another condition (perceiver’s own piracy behavior) indicating that communication exposure had differing implications for pirates and non-pirates. Theoretical and practical implications are discussed. |
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CHO, Hichang CHUNG, Siyoung FILIPPOVA, Anna |
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CHO, Hichang CHUNG, Siyoung FILIPPOVA, Anna |
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CHO, Hichang |
title |
Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms |
title_short |
Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms |
title_full |
Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms |
title_fullStr |
Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms |
title_full_unstemmed |
Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive norms |
title_sort |
perceptions of social norms surrounding digital piracy: the effect of social projection and communication exposure on injunctive and descriptive norms |
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Institutional Knowledge at Singapore Management University |
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2015 |
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https://ink.library.smu.edu.sg/lkcsb_research/5123 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6122/viewcontent/Perceptions_of_social_norms_surrounding_digital_piracy.pdf |
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