Profits in the pie of the beholder

In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it,...

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Main Authors:	CORSTEN, Daniel, KUMAR, Nirmalya
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2003
Subjects:	efficient consumer response marketing management supplier relationship management customer relations supply chain management product acceptance business forecasting Marketing Strategic Management Policy
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5190 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6189/viewcontent/ProfitsPieBeholder_2003_HBR_afv.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-6189
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-61892017-08-23T08:34:07Z Profits in the pie of the beholder CORSTEN, Daniel KUMAR, Nirmalya In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say. 2003-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5190 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6189/viewcontent/ProfitsPieBeholder_2003_HBR_afv.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University efficient consumer response marketing management supplier relationship management customer relations supply chain management product acceptance business forecasting Marketing Strategic Management Policy
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	efficient consumer response marketing management supplier relationship management customer relations supply chain management product acceptance business forecasting Marketing Strategic Management Policy
spellingShingle	efficient consumer response marketing management supplier relationship management customer relations supply chain management product acceptance business forecasting Marketing Strategic Management Policy CORSTEN, Daniel KUMAR, Nirmalya Profits in the pie of the beholder
description	In the early 1990s, grocery suppliers and retailers joined forces to streamline operations - an initiative called "efficient consumer response." Today, suppliers feel like they're not getting their fair share of the profits from ECR. But they stand to lose more if they give up on it, the authors say.
format	text
author	CORSTEN, Daniel KUMAR, Nirmalya
author_facet	CORSTEN, Daniel KUMAR, Nirmalya
author_sort	CORSTEN, Daniel
title	Profits in the pie of the beholder
title_short	Profits in the pie of the beholder
title_full	Profits in the pie of the beholder
title_fullStr	Profits in the pie of the beholder
title_full_unstemmed	Profits in the pie of the beholder
title_sort	profits in the pie of the beholder
publisher	Institutional Knowledge at Singapore Management University
publishDate	2003
url	https://ink.library.smu.edu.sg/lkcsb_research/5190 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6189/viewcontent/ProfitsPieBeholder_2003_HBR_afv.pdf
_version_	1770573603591421952

Profits in the pie of the beholder

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