Have you restructured for global success?

• Main Authors: KUMAR, Nirmalya, PURANAM, Phanish
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: International business enterprises; Emerging markets; Research & development; Globalization; Foreign subsidiaries; Corporate headquarters; China; India; AstraZeneca PLC; General Electric Co.; Intel Corp.; Cisco Systems Inc.; Asian Studies; International Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5191; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6190/viewcontent/RestructuredGlobalSuccess_2011_HBR_afv.pdf
• Institution: Singapore Management University

The organizational structures of many multinational corporations are inadequate to the task of capitalizing on opportunities in emerging markets. Locating customer-facing processes in each country-and even using transnational structures that exploit location-specific advantages-just doesn't cut...