Creative management: A strategic paradigm for digital-era
This book discusses appropriate strategy imperatives and provides a step-by-step approach to creative management. Chapters on the context of creativity and designing integrated creative strategy explain the building blocks of creative management. The need for new thinking, theories and management pa...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5284 |
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| Institution: | Singapore Management University |
| Language: | English |