Cyber-empathic design: A data driven framework for product design

• Main Authors: GHOSH, Dipanjan D., KIM, Junghan, OLEWNIK, Andrew, LAKSHMANAN, Arun, LEWIS, Kemper E.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Digital Communications and Networking; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5372
• Institution: Singapore Management University

One of the critical tasks in product design is to map information from the consumer space to the design space. Currently, this process is largely dependent on the designer to identify and map how psychological and consumer level factors relate to engineered product attributes. In this way current me...