A qualitative study on the challenges of private banking in Asia
This study examines thefactors that have been commonly cited by relevant literatures as the keydrivers of success in private banking. With finite resourcesto address a highly attractive but increasingly competitive market, it isimperative that management ascertains the most critical success factors...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5391 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This study examines thefactors that have been commonly cited by relevant literatures as the keydrivers of success in private banking. With finite resourcesto address a highly attractive but increasingly competitive market, it isimperative that management ascertains the most critical success factors as theyattempt to build solid and sustainable businesses in Asia. A total of nine private bankers, representing across-section of bankers with varying experiences and organization platforms,were interviewed. The study highlights the need for management to addressstrategic issues in Asia, including the adoption of a clear strategy of thesegment of the target market to address in a highly fragmented market;espousing an attitude that the recruitment, training, motivation and retentionof high quality human resource is a key competitive tool; and addressing thedemands of a rapidly changing environment |
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