Outside the 'Big 4': Inception and growth of independent artistes and institutions
Pharmaceutical marketing is becoming an important area of research in its own right, as evidenced by the steady increase in relevant papers published in the major marketing journals in recent years. These papers utilize different modeling techniques and types of data. In this chapter we focus on emp...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5434 |
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| Institution: | Singapore Management University |
| Language: | English |