Expert interview video clip (web exclusive) on Channel8News.sg’s website, on the topic of retail brand collaboration with well-known cartoon characters

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Bibliographic Details
Main Author: CHANG, Hannah H.
Format: text
Language:Chinese
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5757
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Institution: Singapore Management University
Language: Chinese
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