Affective boundaries of scope insensitivity

• Main Authors: CHANG, Hannah H., PHAM, Michel Tuan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: affect; scope insensitivity; judgment; self; psychological proximity; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5825; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6824/viewcontent/ucy007.pdf
• Institution: Singapore Management University

People can be surprisingly insensitive to quantities in valuation judgments—a phenomenon called scope insensitivity, which is generally attributed to the operation of affective processes in judgment. Building on research showing that affect is inherently a decision-making system of the present, we p...