Unpacking Public Sentiment Toward the Government: How Citizens’ Perceptions of Government Communication Strategies Impact Public Engagement, Cynicism, and Communication Behaviors in South Korea

• Main Authors: KIM, Soojin, KRISHNA, Arunima
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Asian Studies; Business and Corporate Communications; Social Influence and Political Communication
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5893; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6892/viewcontent/Unpacking_Public_Sentiment_Toward_the_Government_av.pdf
• Institution: Singapore Management University

In this study, we explore the relationship between two types of public sentiment toward the government (i.e., public engagement and cynicism) on publics’ information transmission behaviors, i.e., megaphoning, about the government. In doing so, we unpack how citizens’ perceptions of the communication...